Nestlé Japan is switching up its KitKat wrappers from plastic to paper.
President and CEO of Nestlé Japan Kozo Takaoka proposed to use origami paper instead of the regular plastic wrapping, the wrapper creates the symbolic paper crane that’s popular in Japanese culture.
For a food processing conglomerate like Nestlé shifting some of its packaging to recyclable materials could make a big difference.
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The switch to an eco-friendly wrapper for miniature KitKat multipacks in Japan, of which about 4 million are sold every day, is expected to cut down on roughly 380 tons of plastic each year.
Many companies are pledging to make their products and packaging more sustainable. Nestlé announced in January 2019 it’s committed to exclusively issue 100% recyclable packaging for its confectionary by 2025, will other brands follow their example?